I’m a sucker for luscious lip balms. Basically any new goodies for the smacker attract my attention. So I did a double take when I spotted the Lip 20 Treatment Collection by Kaplan MD, created by Beverly Hills dermatologist, Dr. Stuart Kaplan. The doctor put a lot of research into this line of lip balms, glosses, liners, and even a mask. The glosses and balms all have SPF 20, are ultra hydrating, are made with 22 organic extracts and lots of other good stuff like Marine Collagen and Seabuckthorn Berry Extract, which are said to have anti-aging benefits. My favorite shades are the neutrals of course, cuz that’s my thing – Clear, Nude and Natural. But if you dig color then the darker shades like Berry and Ruby will definitely tickle your fancy. The Lip 20 Balm is housed in a very clever container too – twist the bottom and the top pops right open on its own. You don’t need to remove it. And then there’s the mask. How fun is this – a mask for your lips! Spread the creamy goodness all over your mouth, leave it on for about 5-10 minutes to plump and exfoliate dry skin. Kaplan MD reports we’ll see “softer, smoother, fuller, lips.” Well, mine definitely feel more va va boomy after using it. Something else to appreciate… all of these beautifying products are free of the stuff we don’t want – Parabens, Sulfates, Petrolatum, Castor Oil, and BPA. Kaplan MD also reports that when using these products the results are “immediate, cumulative and long lasting.” Certainly worth trying, right!?